About Us

PLUS started from a moment in time when we felt lost. We were three friends, all busy with studies, working various jobs, but missing something that sparked true motivation. Life felt like a routine, a cycle without a clear purpose or drive.

One day, an idea sparked: we just needed to “PLUS.” It wasn’t about a grand overhaul of our lives; it was about small, meaningful steps that added purpose to every day. For us, “PLUS” could mean anything—cleaning a room, hitting a gym milestone, studying for an exam, or simply tackling that one thing we’d been putting off. Each “PLUS” was a small, personal win, and each one counted just as much as the last.

With this in mind, we formed our own group called PLUS, where we started sharing our daily achievements and goals. Every night, we’d reflect on what we’d “Plussed” that day and what we aimed to “PLUS” tomorrow. This shift in mindset was immediate and powerful. Suddenly, even a long day at work felt rewarding, something to look back on with a sense of accomplishment.

Over time, going to the gym or studying didn’t feel like chores. They were now bullet points on our daily “PLUS” list, achievements. This daily reflection of what we’d accomplished gave us a positive perspective on our lives, helping us appreciate even the small victories and setting realistic, motivating goals for tomorrow.

In a world where we often overlook our efforts and focus on what’s still undone, PLUS reminded us to appreciate ourselves. Every day became a series of little victories. Sharing these wins with each other fueled our motivation and kept us pushing ourselves forward.

Today, PLUS is more than just a group; it’s a way of life. And with PLUS, the clothing brand, we’re bringing this mindset closer then ever. We want each piece to remind you of your goals and inspire you to “PLUS” your day, every day. It’s not just clothing—it’s a way to embody the mindset, to feel motivated, and to wear your pride in every small victory. It’s about feeling like you’re “Plussing” with others, sharing this mindset collectively and adding purpose together.

Because if not you, Who Else!